This is an entirely new kind of technology for anyone to offer and it will take some skilled marketing and deployment experts to make it a success. If the service is too expensive for customers, they will not see the value. But the costs of hardware, internet access and support will have to be absorbed somehow. If the advertising revenue alone can do that, Google TV may explode onto the cultural landscape like nothing ever before. But there are a lot of questions to be answered before that can happen. But with this kind of potent partnership and the visionary leadership of Google, we can be assured that the Google TV revolution is coming and it will not something to be ignored