Using social media for work doesn’t have to land you in a tricky situation at work. By following these five best practices (and utilizing a healthy dose of common sense), you’ll be able to not only master social media, but your job duties, as well.
If you’re like most of us, you love social media, but you don’t love reading corporate social media guidelines. Here’s a list of actions to guide you toward smarter, corporate-approved social media use without scaring you off social media forever.
Do Be Smart About Sharing Information
There are all sorts of confidentiality agreements that exist in business—between our clients and our organization, as well as between the organization and yourself. By publicly sharing without permission, you may violate both.
Before sharing, consult our organization’s social media use policy or check with your supervisor.
Do Be On The Lookout For Phishing & Malware
Be vigilant about identifying phishing attempts, resisting connection requests from people you don’t recognize at all, and avoiding malware. Most social media sites aren’t up-to-date on security protection, which makes you more vulnerable to cybercrime.
Do Mind Your Words.
The information you post online is neither anonymous, nor private. When posting on social media, remember that others may see your updates, so it’s important to mind your words. That means being sure to:
- Portray yourself and our organization in a positive light.
- Never harass, threaten, defame, or discriminate against coworkers, managers, customers, or anyone else.
- Respect your colleagues by not posting photos or information about them without their permission.
- Never speak as an official agent of our organization unless specifically assigned to do so.
- If you are an approved representative, always include your full name and position online.
Do Be Careful About Boundaries
You may want to designate some networks as public/professional and others as private/personal. For example, perhaps you use Twitter and LinkedIn to network and share industry-related news, while Facebook is reserved for personal friendships, and is not where you “friend” your boss or that new potential client.
Do Curb Your Use
Every minute you spend cruising social media sites on the company’s dime is time you should have been spending doing your work and helping the company. If every employee in a 50-person company spent 30 minutes on social networking each day, it adds up to 6,500 hours of lost productivity in a single year!